2024 TBAT Innovation Challenge

CPHI Milan

Find out details for CPHI Milan and TBAT Innovations Prize Package for the Innovation Challenge

As part of the Innovation Challenge 2024 prize package, TBAT Innovation is offering the chance  to win a spot on an Exhibition Stand in the Start-Up Zone at CPHI Milan 2024, taking place 8th-10th October 2024. In addition to the exhibition stand, MedTech Makers Lab will kindly be covering the accommodation and return flights to Milan will be covered. This prize is for one person only.


What is CPHI Milan?

With 62,000 attendees, CPHI Milan is the largest gathering in the pharma industry, providing unparalleled opportunities to discover, plan, and connect with the community, enabling you to meet both existing and new contacts.

Featuring over 2,400 exhibitors covering the entire pharma supply chain, CPHI Milan allows you to propel your business forward by connecting with trusted names, sourcing new suppliers, and discovering the latest innovations in the growing start-up hub.

CPHI Milan provides an opportunity to network across the entire global pharma supply chain, connecting with professionals to explore opportunities and secure contracts, driving your business success.

Where: Fiera Milano, Italy
Dates: 8th – 10th October 2024

Visit website
CPHI milan

Am I eligible for this prize?

To be eligible for a stand in the Start-Up Market, your company must:

  • Classify itself as a ‘Start-Up’
  • Be active in the pharma, biopharma, digital, sustainability, or medical device sector
  • Qualify as a micro or small enterprise according to the EU definition (fewer than 50 full-time employees and an annual turnover of less than EUR 10 million)
  • Have a product at the proof of concept, prototype, or commercialised stage
  • Commit to attending CPHI Milan 2024 (8-10th October 2024)
  • Demonstrate potential for growth and scalability
CPHI Milan Image

How do I apply?

In order to win a spot at CPHI Milan, you must submit an application to the Innovation Challenge 2024, specifying that you would also like to be considered for the CPHI prize. By entering into the competition, you will be eligible to win the overall Innovation Challenge, in addition to winning the CPHI Milan prize.

However, it is important to note, the Innovation Challenge showcase will be held in Leicester City Centre on the 9th October 2024, with CPHI taking place 8th October- 10th October. With this mind, to be considered, you must confirm that you will have a representative to attend the event in Milan, and a representative to represent your company at the showcase in Leicester.

What is the Innovation Challenge?

The Innovation Challenge is brought to you by TBAT Innovation, with headline sponsor Shakespeare Martineau. It leverages the expertise of our unique partner network while seeing our partners come together to deliver four free to attend, vibrant and informative workshops.

For a chance to win the 2024 Innovation Challenge, businesses will be encouraged to apply by filling out a straightforward application form and submitting relevant documents. The application window will open on 26th June 2024, after the four workshops have taken place, and will close on the 18th August 2024. 

The comprehensive prize package (worth £50k*) is generously provided by our esteemed partners. From a £5,000 cash prize to PR support and a recruitment fitness assessment, we’re confident that the array of services provided will be immensely advantageous for SMEs. If you would like further details on applying for the Innovation Challenge, please click here.

The Top 10 shortlisted applicants will be invited to pitch at our Finalist Showcase Event, being held on the evening of 9th October 2024, where a winner will be announced.


Terms & Conditions

  • You must confirm you have a representative available to attend the conference in Milan 8th October- 10th October, as well as a representative available to attend the showcase final in the Leicester on the 9th October.
  • The prize fund covers return flights for ONE PERSON, leaving the UK on Monday 7th October and returning on Thursday 10th October.
  • The accommodation in Milan is reserved for 3 nights, covering Monday 7th, Tuesday 8th and Wednesday 9th October 2024.
  •  In order to win a spot at CPHI Milan, you must be eligible for a stand in the Start-Up Market, meeting the requirements specified by CPHI here.

Prize Package

Discover the 2024 prize package available for this years winners and runners up



Take a look at the full details of our esteemed sponsors



Thinking of applying? Find out full application details here