Media Cymru Scale Up Round 2

Key Features

UK registered organisations based in Wales, can apply for a grant funding request between £100,000 and £250,000. The organisations must develop innovative products, services or experiences for the media sector.

Programme:     Innovate UK

Award:     Share of up to £700,000

Opens: 7th Oct 2024

Closes: 4th Dec 2024

Overview

Innovate UK, part of UK Research and Innovation, will deliver this competition on behalf of Media Cymru, a consortium of 22 partner organisations led by Cardiff University. The competition is funded by the UKRI Strength in Places Fund to invest up to £700,000.

Media Cymru is a five year programme that aims to turn the Cardiff Capital Region into a global hub for media production and innovation with a focus on green and fair economic growth.

Scope

The aim of this competition is to deliver innovative products, services and experiences to address challenges that have been identified within the Welsh media industry, through R&D funding.

Your project must:

  • aim to provide solutions with proven feasibility, that address challenges or opportunities that you have identified
  • demonstrate a realistic potential to deliver economic growth
  • be an idea that is set for rapid commercialisation following project completion
  • actively share knowledge and outputs with Media Cymru
  • align with at least one of Media Cymru’s strategic pillars

The Media Cymru programme strategic pillars are:

Portfolio approach

Innovate UK want to fund a variety of projects across different technologies, markets, technological maturities, location and research categories. Innovate UK call this a portfolio approach.

Innovate UK reserve the right to prioritise projects that:

  • are shorter in duration
  • have more innovation activity taking place within the Cardiff Capital Region’s media innovation cluster
  • demonstrate the strongest alignment with the Media Cymru programme strategic pillars
  • demonstrate an innovative approach to developing new products, services and experiences within the sector

Following the Innovate UK assessment, all assessed applications will be considered by a panel of independent advisors. The panel will be convened by Media Cymru and chaired independently.

The panel will review the applications in line with the portfolio criteria and recommend to Media Cymru which projects would make up a balanced portfolio across the programme’s four strategic pillars. That recommendation will inform Media Cymru’s final decision on funding awards.

Specific Themes

Your project can focus on one or more of the following:

  • new media formats and the development of innovative content
  • advanced media production, including the convergence of virtual production and traditional production
  • new and inclusive media business models and production processes
  • net zero and the decarbonisation of the screen sector, projects that respond to the findings of the Screen New Deal Transformation Plan for Wales are particularly welcome
  • immersive storytelling through extended reality (XR) technologies, including Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR)
  • video game content and production, including convergence with other media
  • Artificial Intelligence (AI) and other technologies as tools for media production
  • placemaking, including cultural and media tourism
  • bilingual and multilingual production
  • news and public information
  • music, voice and audio production, including performance and distribution

This list is not exhaustive. Where you can show your proposal fits within the scope of this competition you can focus on other themes.

Eligibility

Your project must:

  • have a grant funding request of between £100,000 and £250,000
  • last for up to 12 months
  • have a primary focus within the media sector
  • demonstrate significant potential for economic benefit to the Cardiff Capital Region
  • intend to exploit the results in the Cardiff Capital Region
  • not start before 1 April 2025
  • end by 30 April 2026

Projects must always start on the first of the month. You must not start your project until your Grant Offer Letter has been approved by Innovate UK. Any delays within Project Setup may mean we need to delay your project start date.

You must only include eligible project costs in your application.

If your project’s start date falls outside of our eligibility criteria, you must provide justification by email to support@iuk.ukri.org at least 10 working days before the competition closes. Innovate UK will decide whether to approve your request.

If you have not requested approval or your application has not been approved by us, you will be made ineligible. Your application will then not be sent for assessment.

Lead organisation

To lead a project your organisation must fulfil all three criteria:

  1. Be a UK registered business with a business address in Wales
  2. Be based in the Cardiff Capital Region or collaborate with at least one UK registered business of any size, academic institution, charity, not for profit, public sector organisation or research and technology organisation (RTO) in the Cardiff Capital Region
  3. Intend to exploit the results in the Cardiff Capital Region

Collaboration is encouraged within the following sectors and with micro, small or medium-sized enterprises (SME) in the supply chain:

  • film, television and media
  • games
  • academia
  • technology, for example, IT, software, electronics and computer services

More information on the different types of organisation can be found in our Funding rules.

Academic institutions cannot lead or work alone.

Project team

To collaborate with the lead, your organisation must be one of the following UK registered:

  • business of any size
  • academic institution
  • charity
  • not for profit
  • public sector organisation
  • research and technology organisation (RTO)

Each partner organisation must be invited into the Innovation Funding Service (IFS) by the lead to collaborate on a project. Once partners have accepted the invitation, they will be asked to login or to create an account in IFS. They are responsible for entering their own project costs in the application.

To be an eligible collaboration, the lead and at least one other organisation must apply for funding when entering their costs into the application.

Non-funded partners

Your project can include partners that do not receive any of this competition’s funding, for example, non-UK businesses. Their costs will count towards the total project costs.

International organisations can be invited to join projects as non-funded partners. They will need to add their costs into IFS but they must add a zero for costs being claimed. The international partners must be named and must register as a non Je-S registered partner.

Subcontractors

Subcontractors are allowed in this competition.

Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.

You can use subcontractors from overseas but must make the case in your application as to why you could not use suppliers from the UK.

You must provide a detailed rationale, evidence of the potential UK contractors you approached and the reasons why they were unable to work with you. We will not accept a cheaper cost as a sufficient reason to use an overseas subcontractor.

All subcontractor costs must be justified and appropriate to the total project costs.

Number of applications

A business can only lead on one application but can be included as a collaborator in two further applications.

If a business is not leading any application, it can collaborate in any number of applications.

An academic institution, charity, not for profit, public sector organisation or RTO can collaborate on any number of applications.

Sanctions

This competition will not fund you, or provide any financial benefit to any individual or entities directly or indirectly involved with you, which would expose Innovate UK or any direct or indirect beneficiary of funding from Innovate UK to UK Sanctions. For example, through any procurement, commercial, business development or supply chain activity with any entity as lead, partner or subcontractor related to these countries, administrations and terrorist groups.

Use of animals in research and innovation

Innovate UK expects and supports the provision and safeguarding of welfare standards for animals used in research and innovation, according to best practice and up to date guidance.

Any projects selected for funding which involve animals will be asked to provide additional information on welfare and ethical considerations, as well as compliance with any relevant legislation as part of the project start-up process. This information will be reviewed before an award is made.

You can use a previously submitted application to apply for this competition.

Exclusions

Innovate UK are not funding projects that:

  • that do not meet the competition scope or eligibility criteria
  • that are generic content creation, for example, the standard development of short films, feature films and television pilots
  • that are for general business development
  • that request substantial funding for non-UK based partners or subcontractors

Innovate UK will not fund commercialisation activities such as marketing and sales.

Innovate UK cannot fund projects that are:

  • dependent on export performance, for example giving a subsidy to a baker on the condition that it exports a certain quantity of bread to another country
  • dependent on domestic inputs usage, for example giving a subsidy to a baker on the condition that it uses 50% UK flour in their product

Funding Costs

Up to £700,000 has been allocated to fund innovation projects in this competition. Funding will be in the form of a grant.

If your organisation’s work on the project is commercial or economic, your funding request must not exceed the limits below. These limits apply even if your organisation normally acts non-economically but for the purpose of this project will be undertaking commercial or economic activity.

The balance between your total project costs and the amount of grant awarded must be funded by the organisations receiving the grant.

For Research, Development and Innovation Streamlined Subsidy Scheme Category 2, Industrial Research projects, you can get funding for your eligible project costs of:

  • up to 70% if you are a micro or small organisation
  • up to 60% if you are a medium sized organisation
  • up to 50% if you are a large organisation

For Research, Development and Innovation Streamlined Subsidy Scheme Category 2, Experimental development projects which are nearer to market, you could get funding for your eligible project costs of:

  • up to 45% if you are a micro or small organisation
  • up to 35% if you are a medium sized organisation
  • up to 25% if you are a large organisation

Research participation

The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them. Of that 30% you could get funding for your eligible project costs of up to:

  • 80% of full economic costs (FEC) if you are a Je-S registered institution such as an academic
  • 100% of your eligible project costs if you are an RTO, charity, not for profit organisation or public sector organisation

Interested in applying for this competition?

Book an appointment to speak to one of our advisors to discuss your eligibility to apply for this Grant Funding opportunity.