UK registered organisations can apply for a share of up to £2million for collaborative R&D projects in creative technology.
Programme: Innovate UK
Award: Share of up to £2 million
Opens: 25th Apr 2022
Closes: 1st Jun 2022
Innovate UK, part of UK Research and Innovation, is delivering this competition on behalf of MyWorld, a project funded by the UKRI Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.
MyWorld is a 5 year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.
The aim of this competition is to support business focused research and innovation in the creative industries in the West of England.
MyWorld supports the generation of innovative ideas and solutions for the creative industries. It addresses the need to develop diverse technologies associated with:
This includes the requirement to deliver adaptive audience experiences efficiently, at scale and quality across a multitude of devices.
Your project must:
MyWorld will select and fund a range of projects from the applications received.
Your project must focus on screen based and immersive technologies within the creative sector industries.
How acquisition, production and delivery relate to narrative, aesthetic and content type in modulating experience, leading to new intelligent acquisition and production methods that facilitate immersion.
Platforms, network technology and representations that support new forms of content delivery and interactivity, delivery processes that ensure the preservation of immersive properties during transmission.
Perceptually robust means of assessing media quality and immersion that inform creative practice and editorial decision making and that differentiate the impacts of technology and narrative.
We define screen based and immersive experiences as multisensory narrative or interactive experiences mediated through technologies including:
Examples of the industry sectors this may address include:
Neither list is intended to be exhaustive.
We will consider all proposals that address the challenge areas and meet the criteria for eligibility.
Your project must:
To lead a project or your organisation must:
Academic institutions cannot lead but can be a collaborative partner.
The lead organisation may be based outside of the West of England area. Justification must be made in your application as to why the project could not be led by an organisation from the West of England area.
The lead organisation must collaborate with at least one research organisation or research and technology organisation in the West of England area.
To collaborate with the lead, your organisation must be one of the following UK registered:
Subcontractors are allowed in this competition.
You cannot use a previously submitted application to apply for this competition.
Innovate UK will not fund projects that:
Up to £2million has been allocated to fund innovation projects in this competition. Funding will be in the form of a grant.
If the majority of your organisation’s work on the project is commercial or economic, your funding request must not exceed the limits below. These limits apply even if your organisation normally acts non-economically.
For feasibility studies and industrial research projects, you could get funding for your eligible project costs of:
For experimental development projects which are nearer to market, you could get funding for your eligible project costs of:
The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them.
Of that 30% you could get funding for your eligible project costs of up to:
Book an appointment to speak to one of our advisors to discuss your eligibility to apply for this Grant Funding opportunity.