Launchpad: immersive & creative, Coventry & Warwickshire Rd2 MFA

Key Features

UK registered businesses can apply for a share of up to £4.35 million for projects that grow their innovation activities in the immersive and creative industries cluster centred on Coventry and Warwickshire in the West Midlands.

Programme:     Innovate UK

Award:     Share of up to £4.35 million

Opens: 4th Nov 2024

Closes: 11th Dec 2024

! This scheme is closing soon

Overview

Innovate UK, part of UK Research and Innovation, will work with Coventry City Council, Warwickshire County Council, and the West Midlands Combined Authority to invest up to £4.35 million in innovation projects.

This funding is from Innovate UK’s Launchpad programme which supports the UK government’s goals for local economic growth. This Launchpad is also supporting CWX as the local cluster management organisation.

Scope

The aim of this competition is to support outstanding innovation projects led by businesses. Your business must be growing your innovation activities in the immersive and creative industries cluster centred on Coventry and Warwickshire in the West Midlands.

Your project must build market orientated opportunities in immersive and creative industries.

Your project must contribute to growing your innovation activities in the cluster, both during and after your project.

This could be demonstrated by:

  • your local innovation activities
  • the value that your innovation activities create in the cluster
  • your engagement with other innovation active organisations in the cluster, such as with CWX, this Launchpad’s cluster management organisation

Your application may be considered ineligible if you do not describe clearly how your main project activities and work packages meet the scope of this competition. This includes the main project activities of any subcontractors. If you do not describe how your activities in the cluster will continue after your project, then you are unlikely to be offered funding in this competition.

The geographical requirement is set to align this competition to the UK Government’s goals for local economic growth.

Portfolio approach

Following the independent assessment, all applications scoring over 70% will be reviewed by a panel including Innovate UK and our local partners on this Launchpad. The panel will review the applications in line with the portfolio criteria, which will inform Innovate UK’s decision on the funding awards offered.

Innovate UK want to fund a variety of projects across different categories. Innovate UK call this a portfolio approach.

Innovate UK reserve the right to prioritise projects that demonstrate:

  • more innovation activity or value creation in the cluster or outside the Greater South East of England, during and after the project
  • more engagement in the innovation cluster, during and after the project
  • closer alignment to this competition’s scope and specific themes

Innovate UK also reserve the right to fund a variety of projects across market sectors and industries.

Specific Themes

Your project can focus on developing and applying technologies including one or more of the following:

  • digital media
  • mixed media
  • augmented reality
  • virtual reality
  • virtual production
  • game engine and 3D environments
  • simulations and data visualisations
  • performance and motion capture
  • gesture and facial recognition

Your project can be aimed at application in one or more of the following market sectors and industries:

  • creative industries
  • video game development
  • screen sector
  • healthcare
  • education
  • future mobility
  • manufacturing
  • retail
  • tourism, leisure and sport

These lists are not exhaustive.

Where you can show your proposal fits within the scope of this competition you can focus on other technologies, sectors and industries.

Eligibility

Your project must:

  • have a total grant funding request between £25,000 and £100,000
  • last between 6 and 12 months
  • carry out all of its project work in the UK
  • intend to exploit the results from or in the UK
  • not start before 1 April 2025
  • end by 30 June 2026

Projects must always start on the first of the month, even if this is a non-working day. You must not start your project until your Grant Offer Letter has been approved by Innovate UK. Any delays within Project Setup may mean we need to delay your project start date.

You must only include eligible project costs in your application. See our overview of eligible project costs. For specific guidance, see the eligibility section in this competition.

You will be made ineligible if you exceed the Minimal Financial Assistance limit. You must submit a complete declaration as part of your application.

Lead organisation

Your business must:

  • be a UK registered micro, small or medium-sized enterprise (SME)
  • not have previously been awarded funding from the Round 1 MFA competition strand for this Launchpad for Coventry and Warwickshire
  • be growing your innovation activities in the immersive and creative industries cluster centred on Coventry and Warwickshire
  • have a demonstrable ambition for business growth

More information on the different types of organisation can be found in our Funding rules.

Subcontractors

Subcontractors are allowed in this competition.

Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.

We expect all subcontractor costs to be justified and appropriate to the total eligible project costs. We will not accept a cheaper cost as a sufficient reason to use an overseas subcontractor.

Number of applications

business can lead on only one MFA strand application for this competition. Any subsequent applications submitted by the same business will be ineligible and will not be forwarded for assessment.

You are not eligible to apply to this Round 2 MFA competition if you led a successful application to the Round 1 MFA competition for this Launchpad for Coventry and Warwickshire.

If you apply to the CR&D strand of this competition, as well as this MFA strand, each project must be clearly distinctive and separate. We will monitor closely for this separation if you are awarded funding in both competition strands.

Sanctions

This competition will not fund you, or provide any financial benefit to any individual or entities directly or indirectly involved with you, which would expose Innovate UK or any direct or indirect beneficiary of funding from Innovate UK to UK Sanctions. For example, through any procurement, commercial, business development or supply chain activity with any entity as lead, partner or subcontractor related to these countries, administrations and terrorist groups.

Use of animals in research and innovation

Innovate UK expects and supports the provision and safeguarding of welfare standards for animals used in research and innovation, according to best practice and up to date guidance.

Any projects selected for funding which involve animals will be asked to provide additional information on welfare and ethical considerations, as well as compliance with any relevant legislation as part of the project start-up process. This information will be reviewed before an award is made.

You can use a previously submitted application to apply for this competition.

Exclusions

Innovate UK are not funding projects that:

Innovate UK cannot fund projects that:

  • involve primary production in fishery and aquaculture
  • involve primary production in agriculture
  • have activities relating to the purchase of road freight transport
  • are not allowed under De minimis regulation restrictions
  • are not eligible to receive Minimal Financial Assistance
  • are dependent on export performance, for example, giving an award to a baker on the condition that they export a certain quantity of bread to another country
  • are dependent on domestic inputs usage, for example, if we give an award to a baker on the condition that they use 50% UK flour in their product

Funding Costs

Innovate UK have allocated up to £4.35 million to fund innovation projects across the two strands of this Launchpad competition for Coventry and Warwickshire.

Funding will be in the form of a grant.

The total funding available for this Launchpad competition can change. The funders have the right to:

  • adjust the funding allocations between all Launchpad competitions and strands
  • apply a ‘portfolio’ approach

Your total project costs will be up to 100% funded up to the maximum grant of £100,000. If your total grant funding request exceeds the £100,000 maximum, then your application will be made ineligible. Your project costs can be higher than your grant funding request.

You can make a reference to any additional voluntary contribution in your application answers. It must not be detailed in the finance section.

Interested in applying for this competition?

Book an appointment to speak to one of our advisors to discuss your eligibility to apply for this Grant Funding opportunity.