UK businesses can apply for a share of up to £16 million to transform the creative industries by testing large, immersive experiences with mass audiences.
Programme: Innovate UK
Award: Share of £16 million
Opens: 21st May 2018
Closes: 1st Aug 2018
Innovation in the creative industries occurs through the creation of works that:
This competition is an opportunity for UK creative businesses to collaborate at the pre-commercial stage. They should explore new audience propositions made possible by immersive technologies. These could release commercial revenues and investment.
Your project must demonstrate it can significantly advance the current state of the art in its chosen field.
The 9 sectors in the UK creative industries are:
It must reach demanding audience targets, deal with current and future rights issues, and avoid excessive audience acquisition costs. To do this your proposal must include access to or use of globally recognised IP, or partnership with a rights holder or cultural brand.
Your demonstrator must also:
Innovate UK have identified 4 specific themes:
Given the emergent nature of the field we will consider applications that are not confined to these 4 themes. This is providing you can show that your proposal meets all the criteria for a demonstrator.
To be eligible for funding you must:
Collaborations must include at least one SME.
Collaborative project partners can include:
There is up to £16 million to fund innovation projects in this competition.
Funding is available for projects with total costs £5 million and over. This total cost is the combination of the requested grant value and the applicant’s contribution. The maximum grant you can claim is £4 million.
Demonstrators are classed as industrial research, for which you could be funded: