Key Features
UK registered micro, small and medium enterprises in the creative sector can apply for a share of up to £8 million for innovation projects to grow their business. This funding is from the Department for Culture, Media and Sport (DCMS).
Programme: Innovate UK
Award: Share of up to £8 million
Opens: 31st Mar 2025
Closes: 29th May 2025
Innovate UK, part of UK Research and Innovation, will work with the Department for Culture, Media and Sport (DCMS) to invest up to £8 million in innovation projects. This programme has a regional focus.
The aim of this competition is to provide a package of targeted support to high growth creative businesses to scale, build investor networks and reach their potential. This funding is designed to help creative businesses explore new innovation projects as a stimulus for growth.
The aim of the Create Growth Programme is to provide a package of targeted support to high growth creative businesses, to scale, build investor networks and reach their potential. This funding is designed to help creative businesses explore new innovation projects as a stimulus for growth.
The funding is for 12 regions across England appointed by the Department for Culture, Media and Sports (DCMS) Create Growth Programme.
The 12 regions are:
Your proposal must:
Your project must:
Portfolio approach
The total funding allocated for this competition covers both strands of the Create Growth Programme Competition 4:
Strand 1: DCMS Create Growth Programme Competition 4: small projects (this strand)
Strand 2: DCMS Create Growth Programme Competition 4: large projects
Innovate UK want to fund a variety of projects across each of the different DCMS Create Growth appointed regions, creative sub-sectors, technologies, markets, technological maturities and research categories. We call this a portfolio approach.
The creative industries are defined by the Department for Culture, Media and Sport (DCMS). Your project must focus on one or more of the following sub-sectors:
Creative industry businesses refer to those with a high intensity of creative occupations. You can refer to the DCMS Economic Estimates for a list of the sub-sectors and their associated SIC codes, that DCMS classifies under the creative industries.
Your project must:
Projects must always start on the first of the month, even if this is a non-working day. You must not start your project until your Grant Offer Letter (GOL) has been approved by Innovate UK. Any delays within Project Setup may mean we need to delay your project start date.
You must only include eligible project costs in your application. Total eligible project costs outside the minimum and maximum limits will be deemed ineligible.
See our overview of eligible project costs. For specific guidance, see the eligibility section in this competition.
You will be made ineligible if you exceed the Minimal Financial Assistance limit. You must submit a complete declaration as part of your application.
Lead organisation
To lead a project your organisation must:
Businesses who have accountants registered in one of the 12 regions but are not operational in one of the appointed regions will not be eligible to apply.
The 12 DCMS Create Growth Programme appointed regions are:
You can check your local council with your post code.
More information on the different types of organisation can be found in our Funding rules.
Subcontractors
Subcontractors are allowed in this competition.
You cannot allocate more than 75% of your total project costs to subcontractors.
Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.
All subcontractor costs must be justified and appropriate to the total eligible project costs.
Number of applications
You can only apply for this Create Growth Competition 4 programme once. If more than one application is submitted, only the first application will be progressed and any subsequent applications will be deemed ineligible. Previously funded Create Growth Programme businesses are eligible to apply for this round.
Sanctions
This competition will not fund you, or provide any financial benefit to any individual or entities directly or indirectly involved with you, which would expose Innovate UK or any direct or indirect beneficiary of funding from Innovate UK to UK Sanctions. For example, through any procurement, commercial, business development or supply chain activity with any entity as lead, partner or subcontractor related to these countries, administrations and terrorist groups.
Use of animals in research and innovation
Innovate UK expects and supports the provision and safeguarding of welfare standards for animals used in research and innovation, according to best practice and up to date guidance.
Any projects selected for funding which involve animals will be asked to provide additional information on welfare and ethical considerations, as well as compliance with any relevant legislation as part of the project start-up process. This information will be reviewed before an award is made.
You can use a previously submitted application to apply for this competition.
Innovate UK are not funding projects that:
Innovate UK cannot fund projects that:
Innovate UK are unable to progress applications who haven’t submitted their application form correctly, this includes applications who:
Innovate UK have allocated up to £8 million to fund growth focused innovation projects in the Create Growth Programme Competition 4.
Your total project costs must be between £20,000 and £50,000 and can be funded up to 100%. Total project costs outside the minimum and maximum limits will be deemed ineligible. The application form will not validate your costs.
This competition strand is for Minimal Financial Assistance (MFA) and you can claim up to 100% of your total project costs, subject to your MFA limit. Please see the MFA section for further guidance.
You can make reference to any additional voluntary contribution to your project in your application answer to question 10. It must not be detailed in the finance section.
All claims will be paid three months in arears on evidence of spending being incurred.
If you are applying for an award funded under European Commission Regulations, the definitions are set out in the European Commission Recommendation of 6 May 2003.
Innovate UK may revoke our decision to provide funding without notice if government commitment for this initiative is withdrawn.
Book an appointment to speak to one of our advisors to discuss your eligibility to apply for this Grant Funding opportunity.