The Innovation Challenge Application

About You

First Name*(Required)

Last Name*(Required)

Email*(Required)

Phone*(Required)

Website

About Your Company

Company Name*(Required)

When was the Company Established?*(Required)

Number of Employees*(Required)

Please enter a number from 1 to 250.

About Your Business Proposition/Project

Business/Project Summary* (1,000 max characters)(Required)

What impact would winning the £50,000 cash prize have* (500 max characters)(Required)

Please provide a clear definition of the problem you are addressing* (750 max characters)(Required)

Please provide a description of the solution* (750 max characters)(Required)

What is the value proposition to the end user/key stakeholders and why they will buy it* (750 max characters)(Required)

Outline the key members of your team, any gaps you have and how you propose to fill these* (750 max characters)(Required)

How are you funding the development of your product/service (past, current, future)* (500 max characters)(Required)

Which year you envisaged entering the market*(Required)

Expected revenue for the following fives years* (250 characters max)(Required)

What are the main technical, commercial and legal blockers to make this a success* (750 max characters)(Required)

To give your company the best chance of success in this competition, it is required to upload your investor slide deck or business plan as supporting evidence*(Required)

Max. file size: 512 MB.

Please attach a copy of your investor slide deck (preferable) or short business plan (4 pages max) (acceptable) – We would hope this contains summaries of the above information plus an analysis of your competitors, IP situation, Market entry strategy, how much money you need, what to do with it and what you will deliver for this investment.

I confirm that I have not included any data that is IP sensitive*(Required)

Yes

Should you be shortlisted as a finalist, please confirm that you or a representative (two people max) will be available to attend our in person (mandatory) finalist showcase in Warwickshire on the evening of the 7th October 2026*(Required)

Yes

As live pitching is required for our Finalist Showcase we cannot accept applications if a representative for your company is not available to pitch.

In addition to the above, should you meet the eligibility criteria for the CPHI prize, can you commit to one person from your company to attend CPHI Milan (6th-8th October 2026) if you are chosen as the winner*(Required)

Yes, I can commit to a representative attending

No, I am not interested in attending CPHI Milan 2026

My sector is not applicable for the prize^

Prize includes - Exhibition stand in the start-up zone at CPHI Milan 2026 for the duration of the event (Takes place 6th-8th October 2026) - Return flights and accommodation for 1 PERSON (Full details to be confirmed) ^SECTORS APPLICABLE: Pharma, Biopharma, Digital, Sustainability, Medical Device

Where did you hear about the Innovation Challenge?*(Required)

TBAT Innovation Website

TBAT Innovation Marketing Emails

Google

Dains Accountants

Barclays Eagle Labs

Other

If other, please provide details

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